Estée Lauder Companies Open Innovation Challenge

THE OPEN INNOVATION CHALLENGE

In the summer of 2023, the Estée Lauder Companies Online sought out the most innovative solutions from across all industries that had the potential to scale digital experiences and processes across our prestigious family of brands.

Keep scrolling to learn more about the three key challenges and the opportunities our applicants were poised to tackle. Winners had the opportunity to team up with The Estée Lauder Companies.

We are no longer accepting new applicants for this event, but continue to check back for future challenges!

VIEW OUR CHALLENGES

THE CHALLENGE

In the summer of 2023, the Estée Lauder Companies Online sought out the most innovative solutions from across all industries that had the potential to scale digital experiences and processes across our prestigious family of brands.

Keep scrolling to learn more about the three key challenges and the opportunities our applicants were poised to tackle. Winners had the opportunity to team up with The Estée Lauder Companies.

We are no longer accepting new applicants for this event, but continue to check back for future challenges!

Applications will close on April 24, 2023.

OUR FIVE VERTICALS

CHALLENGE 1

How can we leverage Generative AI to automate business practices and generate commercial impact?

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CHALLENGE 2

How can we reimagine or disrupt a current consumer journey to attract new consumers by leveraging new technologies?

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CHALLENGE 3

How can we reimagine or disrupt a current consumer journey that inspires confidence to select a fragrance and purchase online without the need to test it in a store?

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CHALLENGE 4

How might we communicate with current and potential consumers beyond traditional email targeting and marketing?

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CHALLENGE 5

How can we track and collect consumer data in a cookie-less digital future?

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OUR THREE CHALLENGES

Enhance the Consumer Journey

How might we enhance the shopping experience for consumers to find the right product in a luxurious yet time-efficient way using senses (eg. hearing, smell, touch, and adding texture to visual experiences)?

Enhance the Gift-Giving Experience

How might we enhance and optimize the digital consumer gift-giving experience?

Optimize Product Discovery Experience

How might we offer a more robust product discovery experience to demonstrate product benefits and efficacy to offer a more serendipitous self-discovery process? How might we inspire, educate, and influence our consumers in their journey to address their skincare, makeup, hair, and fragrance needs?

Enhancing Brand.com Experience

How might we leverage emerging technologies to enhance the shopping experience on Brand.com, creating seamless experiences tailored to each individual? How might we make it easier and quicker for consumers to easily find the product that they are looking for, including instances when the consumers may not know the specific products that can address their skin, beauty, fragrance, or haircare needs?

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New & Emerging Experiences for Gen Z

How might we use new and emerging capabilities to differentiate Gen Z shopping experiences and to drive traffic to the brand website?

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WHO WE ARE

The Digital Technology & Innovation Group (DTIG) is a division within ELC Online responsible for developing innovative digital consumer experiences that support the ELC portfolio of Prestige Beauty Brands.

MEET OUR BRANDS

WHO WE ARE

The Digital Technology & Innovation Team (DTIG) is responsible for developing innovative digital consumer experiences that support the ELC portfolio of Prestige Beauty Brands.

We are committed to innovation, working with the best tools and technologies available to help our consumers seamlessly navigate the digital world of beauty. As part of the ELC Online division, DTIG focuses on elevating luxury in beauty with high-touch, consumer-facing digital solutions for tomorrow.

We collaborate with our partners to build new, engaging, tech-enabled experiences across multiple touch points. Let's transform the consumer beauty experience together!

MEET OUR BRANDS

HOW WE WORK

We are committed to innovation, working with the best tools and technologies available to help our consumers seamlessly navigate the digital world of beauty. As part of the Online division, the Digital Technology & Innovation Group focuses on elevating luxury in beauty with high-touch, consumer-facing digital solutions for tomorrow.

We collaborate with our partners to build new, engaging, tech-enabled experiences across multiple touch points. Let's transform the consumer beauty experience together!

CHALLENGE PROCESS

1

Submit your company pitch and full application. Partial applications will not be reviewed. Applications will be reviewed on an ongoing basis.

2

Profiles will be evaluated on relevancy to the challenge, innovation, and business impact.

3

Finalists will be invited to pitch at a demo day where a winner will be selected by a panel of judges for an opportunity to pilot with The Estée Lauder Companies.

CHALLENGE PROCESS

1

Submit your company pitch and full application! Partial applications will not be reviewed.

2

Profiles will be evaluated on relevancy to the challenge, innovation, and technology; companies will be further evaluated on capabilities and feasibility.

3

Finalists will be invited to pitch at a demo day where winners will be selected by a panel of judges.

READY TO DISRUPT?

Reach Out Today

We are no longer accepting applications for this event.

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